Fitness & Wellness Brand Guidelines
High energy requires high consistency. Standardize the visual identity for your gym, personal training business, or wellness app in minutes.
Generate Your Brand BookApparel & Merch Branding
Ensure your logo scales perfectly when screen-printed on activewear, shaker bottles, and gym bags.
High-Contrast Ad Creative
Define vibrant, energetic color palettes that stop people from scrolling past your Instagram and TikTok fitness ads.
App Iconography
Set rules for how your brand mark should be used as a mobile app icon or social media avatar.
Sample Fitness & Wellness Identity
A preview of how a professional brand manual organizes assets for this specific industry. You can customize all of this live in our studio.
Color Strategy
- Volt Yellow
#D9FF00High-energy accents and primary call-to-action buttons.
- Iron Black
#111111Heavy backgrounds to make bright colors pop.
- Endurance Grey
#4B5563Secondary text and subtle UI elements.
Typography Rules
- Headline (Bold)Tungsten / Anton
Tall, aggressive, and impactful for motivational quotes.
- App InterfaceRoboto
Clean and functional for displaying workout stats and timers.
Common Questions
Can I use neon colors for my fitness brand?
Yes. The studio allows you to input exact HEX codes for neon/high-visibility colors, which are highly popular in athletic branding.
Does the PDF include typography rules for social media?
Yes, the exported manual dedicates an entire spread to your typography hierarchy, perfect for standardizing quote graphics and workout videos.