E-Commerce & DTC Brand Guidelines
Bridging the gap between your Shopify store and your physical unboxing experience. Standardize your Direct-To-Consumer brand instantly.
Generate Your Brand BookThe Unboxing Experience
Provide exact CMYK color rules and typography specs to your packaging manufacturers for boxes, tissue paper, and hang tags.
Multi-Channel Consistency
Ensure your brand looks identical across your Shopify storefront, Facebook Ad creatives, and email marketing newsletters.
Influencer Briefings
Send your 13-page vector PDF to content creators and influencers so they know exactly what colors and logo variations to use in their content.
Sample E-Commerce & DTC Identity
A preview of how a professional brand manual organizes assets for this specific industry. You can customize all of this live in our studio.
Color Strategy
- Matte Charcoal
#222222Primary logo and heavy typography.
- Unboxing Cream
#FDFBF7Background color for websites and premium packaging.
- Conversion Coral
#FF6B6BAdd to cart buttons and sale badges.
Typography Rules
- Brand WordmarkBodoni Moda
Editorial and high-fashion aesthetic for primary branding.
- Product DescriptionsMontserrat
Modern, geometric, and highly readable on mobile devices.
Common Questions
Is this useful for Shopify store owners?
Incredibly useful. You can hand this PDF directly to your Shopify theme developer so they know exactly which HEX codes and fonts to configure in the backend.
Can I share this with my packaging supplier?
Yes, the exported PDF contains vector paths and color breakdowns that overseas manufacturers require for printing custom boxes and polymailers.